Video has developed into the most important medium when it comes to information transfer over the past few years. Animation videos are now the most popular type of videos online. You may wonder why? Why do marketers choose an animation explainer video rather than a regular video?
Basically it's simple, animation videos convey the message of a story much better. You can fit much more information in an animation video compared to a regular video. They are better storytellers than other forms of video. Animated videos bring concepts to life, where text or videos cannot, or are limited in their possibilities. Regular videos are absolutely suitable for loading your brand or message with emotion or for giving it a human face, yet they are not as effective as animated videos. In addition, regular video is much more expensive and is this makes it that not every organization can use them.
Animation vs. film
Regular film and animation are both suitable for conveying a message. Still, animation has a big advantage over normal film. The reason: an animation film can convey complex information in a relatively short time period. The average viewer has an attention span of 60 to 75 seconds. Then they'll drop out. By packaging a clear message in a strong and creative scenario, you are able to reach many people quickly. An animation video also has a wide range of applications. More information about usability can be found here.
Once a (animation) film has been made, its applications are versatile. In addition to social media and your website, you can also easily use animation videos at tradeshows and events where you can introduce yourself and explain to your audience what your company or product does in an instant. Another advantage of animation is that, just like the regular video, you can send it to different media houses to promote your service.
An animation video typically has a longer shelf life than a regular film. And this is perfect because the market is subject to constant change. It's not smart to produce a video which can be thrown in the trash after a short time, or one that is very expensive to update. An animation video, on the other hand, is much more flexible and can be updated with a few simple steps and techniques. This allows you to extend the shelf life of your video. All images are stored on our servers for an indefinite period of time.
When is an animation video 'suitable'?
As mentioned before, you can use animation videos in many ways. However, there are cases where a regular film is a better choice. A good example is when you make a company video in which the atmosphere of the office and the staff is the focus point. ‘Old fashioned’ Live action also works better when you are doing a video on a company event, like a sports day, for public relations purposes. In the end, you are dealing with communication and you want to communicate your message to your clients in the best way possible.
In most other cases, it is best to opt for animation. Animations are not only more successful than other forms of video, they're also much cheaper. Needless to say, this depends on the party you are working with. In both animation and live-action you have different categories, which means that price differences are less important.
That said, in general, animation is much cheaper to produce. This has to do with the fact that with animation there's no need for a possible location and an entire production team, such as one or more cameramen, a director, a production assistant and possible actors.
Selecting a style for your video involves many different things. A live action video is more suitable to showcase your company. Animation, on the other hand, is easier, cheaper, and explains complex ideas better. In the end, it all depends on what you need for your business. want to talk about what's interesting for your company? Get in touch with our team today.