The future of online marketing is in videos, especially in animated explainer videos. The use of animation explainer videos has skyrocketed in recent years. According to a Cisco study, "online video accounts for 80 percent of all Internet traffic by 2019" and this percentage continues to rise. It is therefore clear that animation videos are the future of communication. But many companies don't believe this and other companies think that top quality animation videos are far too expensive and complicated rendering them out of reach.
We like to prove that idea to be wrong.
Consumers want and expect video
The truth is that consumers like to receive information in the form of video and preferably short animation explainer videos, something proven by the following statistics:
- Consumers would 4 times rather watch a video about a product than read a text about the same product.
- 1 in 4 consumers lose interest in a company if it doesn't do video marketing.
- News letters that contain a link to an animation video are opened and read almost 50% more often.
- 4 out of 5 consumers claim that a video showing how a product or service works is important.
- Sites with videos on multiple product pages saw a growth of 68% compared to sites that only had a video on one product page.
- 88% of marketers say that their conversion has increased after adding video to their product pages.
Companies can no longer afford to omit video from their marketing plan. Consumers like to watch animation explainer videos, as they are versatile, authentic, personal and informative. As a company you can use animation videos in all kinds of departments and for different purposes to your advantage. More on this subject can be found here.
Why businesses need to embrace video
Statistics don't lie, video marketing is the future of online marketing. But not every kind of animated explainer videos will be equally popular in the future. Apart from the normal 2D cartoon version of animation videos, infographic videos are now extremely popular and will continue to be so. In addition, application explainer videos are super interesting for more complex issues, like explaining how an application or website works. The name kind of gives it away, doesn't it?
Whiteboard videos are less interesting as a product description or as a video on the homepage of a website. However, these could be interesting for process presentations or team meetings.
Even if your prototype isn't completely finished, 2D (or even 3D*) animation brings it to life. This allows your customers to see your product in action before it actually exists! AI will also play a major role in making animation videos in the future.
The above offers a good insight into the enormous growth of animation videos in recent years but most definitely in the potential of videos and how it will affect the future. As a company, it is paramount you start using animation videos in your marketing plan as soon as possible. Want to know more on how to start with explanation animation videos? Please feel free to contact us.
*Ask for the possibilities