The real estate industry is extremely competitive. The best way to fight this battle is to distinguish yourself from all your competitors. Best to go about it by having an effective marketing plan in place, and implementing it of course.
Much of the marketing done by real estate companies consists of putting ads on platforms like Zoopla, Right Move, etc. It's important that you don't just focus on ads, but also know where to find and attract buyers, sellers, tenants and landlords.
Most buyers, sellers, tenants or landlords start their search online. Therefore, you should not only have an active online marketing strategy but more importantly, you should be able to stand out online from your competition. This can be done with the help of social media, where you can find engagement and build relationship with your potential customers.
But if every real estate agency uses the same strategies, how can you set your real estate firm apart from your competitors? The most effective way to do this is with an animated explainer video. An animation explainer video for the real estate industry is a marketing strategy that works superbly online. And that' s easy to prove:
We have seen that relatively small expat relocators have won huge contracts. These are parties that already make use of animation videos.... That can't be a coincidence, can it?
How simple is it to display your USPs in an animation? After 10 years of experience in the real estate industry, we've created quite a solid foundation. We know what this industry needs.
The purpose of animation videos for the real estate industry
The main purpose of any form of marketing is to attract customers. As a broker, you can use an animation video to show your services, USP's or products in a clear, captivating way and give an explanation to your target group. It also helps customers to decide quicker without having to put a lot of effort or extra time into it. After all, your video is a sales manager that works 24 hours a day.
No wonder that animation videos have become very popular in recent years and have often been used by other sectors for marketing purposes. In short, other sectors already know and experience the many advantages of an animation video... And that is no exception in the real estate sector.
Advantages of an explanation video for the real estate industry
Here are some advantages of an animation video for the real estate industry:
1. Animation ensures a real estate firm to stand out
The real estate industry is not an industry known for their strong pr-strategies. Many real estate firms have a somewhat ‘old-fashioned’ image. This provides an excellent opportunity to distinguish yourself from them. In order to be able to compete with competitors, it's important you take the extra step and put yourself out there in front of your customers. An animation video helps you with this. With the right images and text you give your potential customers insight into your work processes and what (extra) services your firm offers.
2. An animated explanation video increases sales
Sales will only increase if you can explain to your customers exactly how they can benefit from your real estate firm. Within 30 to 90 seconds, an animation video can show your customers what you can offer them and what the advantages are of working with your firm.
3. Win over trust with your animation video
In the real estate industry, trust is essential. People don't buy, sell or rent a house every day. And lots of money is usually involved. As a real estate agent or professional you need to gain the trust of potential clients and prove to them what you have to offer.
Animation videos for the real estate industry help you with this. They're not only useful to show what firm has to offer. They're also very useful for showing some of the customers who've already been very satisfied with the services you provided to them.
4. An animation video respects the valuable time of customers
It seems people are getting shorter attention spans every year. That's why people don't want to read long texts anymore. An interesting animated explanation video immediately appeals. An animation video allows you to capture the attention and get your message across within seconds.
The real estate industry is very competitive. The best way to distinguish yourself from the rest is with your marketing activities. An animation video for the real estate industry can be tremendously beneficial. You are able to convey your message in a few seconds and at the same time reach more people with sub-actions of your viewers, employees or potential candidates.