By now it’s common knowledge that animation videos are useful for explaining and promoting a product, service or company. Many leading companies use one or more animation video(s) on their website, newsletters and on their social media accounts. But how do you really turn your animation video into a major success? How do you get the most out of your animation video(s)? You can find out how in the following step-by-step plan:
Step 1: Start with your target audience
52% of online marketers indicate that video yields the highest returns out of all types of online content. Much of this comes from the efficiency of animation video. But this is only possible if you actually reach your target audience with your animation video. When creating an animation video it is important to understand who you want to reach and what you want to tell them. Ask yourself the following questions:
- Who is the (end) user?
- What is the age of my target audience?
- What does my target group already know about my product? And what don’t they know yet?
- What are the bottlenecks of my target audience? How can my product or service help them?
- What are the benefits in the eyes of my target audience?
- What does my target audience expect?
Only when you have answered these questions and have a clear vision of who you want to reach and what you want to tell them, will you be able to start creating a successful animation video. You can only achieve these great returns from animation video if you also develop a successful campaign.
Step 2: Video marketing
Marketing is the most necessary part of this plan. There are many different ways to distribute the animated explanation video. More about this subject can be found here. The best way depends on the target audience to be reached. You need to find out where your target audience is, for your animation video to reach the right target audience and make the most out of it.
Once you know where your target audience can be found, you may use a video marketing campaign to develop a unique style that can also be used in the company’s other communications.
A good (online) marketing strategy also attracts more visitors possibly resulting in more people buying your product or service. Your animation video should also have a catchy title and be easily shareable on all the different social media channels. This way you get the maximum return from animation video(s).
Step 3: Develop your animation with your target audience in mind
During this phase it is important to know in what way and style you want to get your message across. Will it be a formal or an informal project? Does your target audience prefer a friendly or serious tone of voice? It’s important for you to understand how your target audience communicates before you start developing your animation video.
Since you won’t be making the animation for yourself, it’s important that the information you use is what’s important for the target group. Don’t start from what you want to convey, but from what the viewer wants to see, hear and feel.
Whether it’s a short term project or a long term marketing campaign, having an animation video made is essential! However, in order to get the most out of animation video(s), it’s important that the video marketing campaign is specifically focused on the target audience you want to reach.
The answers to the above questions can be submitted in our online questionnaire. Our team uses these answers to get a good idea in which style, tone and animation type the video should be created. This ensures that the final result exactly matches the wishes and thus optimally reaches the target audience. Naturally with the goal of getting the most out of animation videos.