You see them often passing by on social media; those short videos with small animation characters that explain a product, problem or service. In marketing we call those animated explainer videos or animated sales videos.
As a company you can use animation videos for different purposes. As an example, you can use an animation to inform or convince people inside and outside the organization.
Animated explainer videos come into a league of their own when you want to attract customers or inform a certain target audience. The best way to do this is to have a custom explainer video made.
A short animated explainer video can be used in different ways. Here are the 10 ways how you can use an animation explainer video to your benefit:
1. Use an animation video on your website
Add an animation video on a prominent spot on the homepage of your website. You will get the best return from an animation video when you allow your website visitors to view your animation video right away. This is how you grab the attention of the visitors immediately. Alternatively, you may use video on other pages of your website, such as blog posts, product pages, check out, process pages as well. You can also add links to animation videos for more on-site traffic on your own website and thus increase conversion rates.
2. Put your animation video on social media channels
Use your animation video to answer your social media questions. You will notice that many of the questions you are getting through social media can be included in the explanation animation. Place the answer to these questions in your animation. You can ask viewers to share the animation video with their network.
3. Add the animation video to newsletters / mailings
Adding a video to a newsletter significantly increases the click-through ratio. Tip: Some high resolution video files can be large and therefore increase the chance that the newsletter will end up in the spam folder. In order to avoid this, it is advisable to reduce the file size or to display a screenshot of the video with the hyperlink to the page where the video is located.
4. Use your animation videos on online banners
Is the purpose of your marketing campaign to attract customers via the Internet? Don’t just constrict yourself to your website and social media, but also use online banners to get your message across. Combine, for example, a character from your animation with a strong text to attract the attention of your target audience.
5. Showing the animation explanation videos at tradeshows
Tradeshows are an ideal place to show off your animation. You can play the videos in a loop. Some fairs won’t allow sound to be played, so it’s best to bring a subtitled version with you. A video loop can be played all day long on your screens.
6. Make the most of YouTube with your animation video in YouTube ads
YouTube ads are incredibly popular. A YouTube video ad allows you to select your target audience in a highly specific way. YouTube is the second most used search engine after Google and you can reach a large number of people by using a single video.
7. Use your animation video to energize your sales pitch
An animation video is a great way to convince potential customers of your product or service during a sales pitch. A video animation makes you talk less and captures the attention of your conversation partners much longer. It’s also a simple way to convince potential partners, as people tend to believe statistics over what a sales person says. So make sure you include statistics and research results in your animation.
8. Use your animation in your e-mail signature
Include a link to the animation in your email signature allowing anyone receiving an email from you to view your animated explanation video directly. Ask colleagues to do the same.
9. Let your shop window come to live with an animated explanation video
Many shops have a video screen in their shop windows. An excellent medium to convince shoppers of your services/products. Useful to have subtitles in the video for this purpose.
10. As status update during a procedure
For companies with a certain procedure, it is useful to give your customers a status update from time to time. How great would it be to be able to interactively display what happens to the product or service the customer has purchased at a certain moment in time?
An animation video is extremely versatile and can be used on different channels to increase its impact. Animation videos can be used to keep people within your own organization up-to-date and to inform people outside the organization about your product.
Are you still in doubt what the best channels for your organization to use an animation video are? Please feel free to contact our team.